Pelin Thorogood is a tech executive turned social entrepreneur who has made a career out of being at the forefront of emerging business trends and technologies. The potential for CBD-rich therapeutics to deliver significant health benefits has led Pelin to co-found Wholistic Research and Education Foundation, Mana Artisan Botanics, and most recently, FinallyCBD. Previously, she was CEO of Anametrix, an award-winning multi-channel marketing analytics platform, and CMO of WebSideStory, the pioneer in web analytics. Pelin holds a B.S. in Operations Research, Masters in Engineering, and MBA degrees, all from Cornell University, where she serves as Industry Scholar for Cornell Institute of Healthy Futures.