Roz McCarthy is Founder and CEO of Minorities for Medical Marijuana (M4MM), a nonprofit organization that advocates for cannabis legislation and the cannabis industry. In 2017, Roz was recognized by High Times Magazine as one of the Top 100 Influential People in Cannabis; M4MM received the Industry Organization of the Year Award in 2018. Roz has over 20 years of experience in Sales, Marketing, Branding, and Business Development. Before M4MM, she founded The Genesis Group, a full-service marketing consultancy. Roz uses her marketing skill to develop campaigns that promote the benefits of medical marijuana.